As quickly as required

          It is six o’clock in the morning at Aalsmeer's flower auction room in the Netherlands. More than 19 million flowers from around the world were purchased and sold here through the complex auction system. The only one bottom line is: all process must be quick and effective so that the flowers can be transferred from the auction place to someone’s vases as soon as possible. This is because, only one day after that, those beautiful but easily withered flowers will be 15 percent devalued.
          In terms of transportation and accessing information, nothing is better than ‘speed’. Previously we had to go out and search for information or goods; nowadays we can just sit at home and data or products can be found and reach us. Smooth and convenient life can be obtained from effective speed. Once one learns how to manage time wisely, the effective speed will creates chain of value and increase value of their assets.
          Not only is speed the tool for business that sells ‘freshness’ such as flowers or catering, the rapidity of accessing updated information also increases choices and opportunities to variety of life-styles. Recently, Financial Times reported the statistic of application downloading that has already surged over 25 billion times. The current number of applications in the market reached 555,000 from 800 in the first year. They are the work of approximately 248,000 developers who creates application for over 315 million iPhones, iPod-Touches, and iPads that were sold worldwide. Moreover, the emergence of App Store has changed the software commerce from packing them in boxes and distributing to retailed stores into accessing its customers and selling through smart phone screens.
          Although human beings are able to sense others’ feelings quickly, but speed is intangible. The society, therefore, need to develop infrastructures that help add value to their products and services: from the steam locomotive in England during the industrial revolution to the Chinese high-speed train that can reach 500 kilometers per hour, or from telegraph to 24-hour-online services. All these were invented in order to respond as quickly as required to customer behaviors nowadays. The satisfaction towards ‘timely’ services has high value and high cost, but they are worthy and customers are willing to pay.
          Nevertheless, effective speed must come with effective content and high quality so that it can bring both good income and better quality of life. No one wants products that only come in time but has neither accuracy nor reliability.

          Otherwise, patience can be better than speed.